Using Klarna payment options
We use the payment service of Klarna Bank AB (publ) (Sveavägen 46, 111 34 Stockholm, Sweden; “Klarna”) on our website. By selecting and using payment via Klarna, the data required for payment processing will be transmitted to Klarna in order to be able to fulfill the contract with you using the selected payment method. This processing is carried out on the basis of Article 6 Paragraph 1 Letter b GDPR.
Cookies can be stored here, which enable your browser to be recognized. The resulting data processing is carried out on the basis of Art. 6 Para. 1 lit. f GDPR due to our overriding legitimate interest in a customer-oriented offer of different payment methods.You have the right to object to this processing of personal data concerning you at any time for reasons relating to your particular situation.
“Pay Later” (invoice), “Pay Now” (payment by direct debit, credit card, instant transfer), “Financing” (installment purchase)
For individual payment methods such as„“Pay Later” (invoice), “Pay Now” (payment by direct debit, credit card, instant transfer), “Financing” (purchase in installments), Klarna reserves the right, if necessary, to obtain credit information based on mathematical and statistical procedures using credit agencies.
For this purpose, Klarna transmits the personal data required for a credit check, such as first and last name, address, gender, email address, IP address as well as data relating to the order to a credit agency for the purpose of identity and creditworthiness checks and uses the information received about the statistical probability of non-payment for a balanced decision on the establishment, implementation or termination of the contractual relationship. The credit report can contain probability values (score values) that are calculated on the basis of scientifically recognized mathematical-statistical methods and whose calculation includes, among other things, address data. Your interests worthy of protection will be taken into account in accordance with the legal provisions. The data processing serves the purpose of checking your creditworthiness to initiate a contract. The processing is carried out on the basis of Article 6 Paragraph 1 Letter f of the GDPR due to our overriding legitimate interest in protecting against non-payment if Klarna makes advance payments.For reasons arising from your particular situation, you have the right to object at any time to this processing of your personal data based on Article 6 Paragraph 1 Letter f of the GDPR by notifying Klarna.The provision of the data is necessary for the conclusion of the contract with the payment method you require. Failure to provide this means that the contract cannot be concluded using the payment method you have chosen.
Use of the payment service provider Stripe
We use the Stripe payment service from Stripe Payments Europe Ltd., 1 Grand Canal Street Lower, Grand Canal Dock, Dublin, Ireland) on our website. The data processing serves the purpose of being able to offer you payment via the payment service. By selecting and using Stripe, the data required for payment processing will be transmitted to Stripe in order to be able to fulfill the contract with you using the selected payment method. This processing is carried out on the basis of Article 6 Paragraph 1 Letter b GDPR.
Stripe reserves the right, if necessary, to obtain credit information based on mathematical and statistical methods using credit agencies. For this purpose, Stripe transmits the personal data required for a credit check to a credit agency and uses the information received about the statistical probability of non-payment to make a balanced decision about the establishment, implementation or termination of the contractual relationship. The credit report can contain probability values (score values) that are calculated on the basis of scientifically recognized mathematical-statistical methods and whose calculation includes, among other things, address data. Your interests worthy of protection will be taken into account in accordance with the legal provisions. The data processing serves the purpose of checking your creditworthiness to initiate a contract. The processing is carried out on the basis of Article 6 Paragraph 1 Letter f of the GDPR due to our overriding legitimate interest in protecting against non-payment if Stripe makes advance payments.
For reasons arising from your particular situation, you have the right to object at any time to this processing of your personal data based on Article 6 Paragraph 1 Letter f of the GDPR by notifying Stripe.The provision of the data is necessary for the conclusion of the contract with the payment method you require. Failure to provide this means that the contract cannot be concluded using the payment method you have chosen.
All Stripe transactions are subject to the Stripe Privacy Policy. You can find these athttps://stripe.com/de/privacy
Using the payment method link
On our website we use the payment service Link from Stripe Payments Europe Ltd., 1 Grand Canal Street Lower, Grand Canal Dock, Dublin, Ireland; “Stripes”).
The data processing serves the purpose of being able to offer you quick and easy payment via the payment service if you have a customer account with Link.
In order to integrate this payment service, it is necessary for Stripe to collect, store and analyze data (e.g. IP address, device type, operating system, browser type, location of your device, language settings, date and time of page access) when you access the website and use the payment service. Cookies can also be used for this purpose, which enable your browser to be recognized.
The use of cookies or comparable technologies takes place with your consent on the basis of Section 25 Paragraph 1 Sentence 1 TDDDG in conjunction with Article 6 Paragraph 1 Letter a GDPR. The processing of your personal data takes place with your consent on the basis of Art. 6 Para. 1 lit. a GDPR. You can revoke your consent at any time without affecting the lawfulness of the processing carried out based on your consent before its revocation.
By selecting and using the link, the data required for payment processing will be transmitted to Stripe in order to be able to fulfill the contract with you using the selected payment method. This processing takes place to fulfill the contract concluded between you and us on the basis of Article 6 Paragraph 1 Letter b GDPR.
Cookies
Our website uses cookies. Cookies are small text files that are stored in the Internet browser or by the Internet browser on a user's computer system. When a user accesses a website, a cookie can be stored on the user's operating system. This cookie contains a characteristic string that allows the browser to be uniquely identified when the website is accessed again.
Cookies are stored on your computer. Therefore, you have full control over the use of cookies. By selecting the appropriate technical settings in your internet browser, you can be notified before cookies are set and decide individually whether to accept them and prevent the storage of the cookies and the transmission of the data they contain. Cookies that have already been saved can be deleted at any time. However, we would like to point out that you may then not be able to fully use all of the functions of this website.
You can find out how you can manage cookies in the most important browsers (including deactivating them) using the links below:
Technically necessary cookies
Unless otherwise stated in the data protection declaration below, we only use these technically necessary cookies for the purpose of making our offering more user-friendly, effective and secure. Cookies also enable our systems to recognize your browser even after you change pages and to offer you services. Some functions of our website cannot be offered without the use of cookies. For this it is necessary that the browser is recognized even after a page change.
The use of cookies or comparable technologies is based on Section 25 Paragraph 2 TDDDG. Your personal data is processed on the basis of Article 6 Paragraph 1 Letter f of the GDPR due to our overriding legitimate interest in ensuring the optimal functionality of the website and a user-friendly and effective design of our offering.
You have the right to object to this processing of personal data concerning you at any time for reasons relating to your particular situation.
Use of the Cookie Consent Manager CCM19
We use the Cookie Consent Manager CCM19 from HB legal tech GmbH (Kohlgartenstraße 11 - 13,04315 Leipzig; "CCM19") on our website as part of order processing.
The plugin will be onconsenttool.haendlerbund.dehosted and enables you to give consent to data processing via the website, in particular the setting of cookies, and to make use of your right of revocation for consent that has already been given. The data processing serves the purpose of obtaining and documenting the necessary consent for data processing and thus complying with legal obligations.
Cookies are used for this. Among other things, The following information is collected, stored and, if necessary, transmitted to HB legal tech GmbH: randomly assigned ID, consent status, date and time of consent/rejection. The data is stored for 1 year and one month and then deleted. This data will not be passed on to other third parties.
Data processing is carried out to fulfill a legal obligation based on Article 6 Paragraph 1 Letter c GDPR.
Further information on data protection can be found at:https://www.haendlerbund.de/de/datenschutzerklaerung.
Analysis Advertising tracking Communication Affiliate
Use of Google Analytics 4
We use the web analysis service Google Analytics from Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland; “Google”) on our website.
The data processing serves the purpose of analyzing this website and its visitors as well as for marketing and advertising purposes. For this purpose, Google will use the information obtained on behalf of the operator of this website to evaluate your use of the website, to compile reports on website activity and to provide other services related to website activity and internet usage to the website operator.
The following information can be collected, among other things: IP address, date and time of page access, click path, information about the browser you use and the device you use, pages visited, referrer URL (website through which you accessed our website), location data, purchasing activities.Your data may be linked by Google with other data, such as your search history, your personal accounts, your usage data from other devices and any other data that Google has about you.
Your IP address will first be shortened by us on our own servers. Google only receives pseudonymized data.
Google uses technologies such as cookies, web storage in the browser and web beacons that enable analysis of your use of the website.The use of cookies or comparable technologies takes place with your consent on the basis of Section 25 Paragraph 1 Sentence 1 TDDDG in conjunction with Article 6 Paragraph 1 Letter a GDPR.
The processing of your personal data takes place with your consent on the basis of Art. 6 Para. 1 lit. a GDPR. You can revoke your consent at any time without affecting the lawfulness of the processing carried out based on your consent before its revocation.
We use the advanced implementation of Advanced Consent Mode. Even if consent is not given, user data is transmitted to Google in the form of “pings”. These pings can contain, among other things, the following information: IP address to derive the IP country (the IP address is not logged), date and time of the page view, URL of the pages visited, user agent, referrer URL (website through which our website was accessed) or information about the triggering of website events such as a conversion. Based on this information, Google models user data in order to be able to carry out a comprehensive usage analysis despite the refusal of consent.
The information generated in this way about your use of this website is usually transmitted to a Google server in the USA and stored there. The EU Commission has an adequacy decision for the USA, the Trans-Atlantic Data Privacy Framework (TADPF).Google has certified itself under the TADPF and is therefore committed to complying with European data protection principles.Both Google and US government authorities have access to your data.
Further information on terms of use and data protection can be found athttps://policies.google.com/technologies/partner-sitesand underhttps://policies.google.com/privacy?hl=de&gl=de.
Using Mouseflow
We use the analysis tool from Mouseflow ApS (Flaesketorvet 68, 1711 Copenhagen, Denmark; “Mouseflow”) on our website.
The data processing serves the purpose of personalizing and analyzing this website and its visitors. Mouseflow uses technologies such as cookies, tracking pixels and scripts. The cookies enable the recognition of the Internet browser. The following information may be collected, among other things: IP address, click path, information about the browser and operating system you use, pages visited, time spent on our website, content viewed, location data. Usage profiles can be created from this data under a pseudonym. With the web tracking tool mouseflow, randomly selected individual visits (only with anonymized IP addresses) are recorded. This creates a log of mouse movements and clicks with the intention of randomly replaying individual website visits and deriving potential improvements for the website from this. The data collected using mouseflow technologies will not be used to personally identify the visitor to this website without the separate consent of the person concerned and will not be combined with personal data about the bearer of the pseudonym.
Your data may be transferred to the USA. The EU Commission has an adequacy decision for the USA, the Trans-Atlantic Data Privacy Framework (TADPF). Mouseflowhas certified itself according to the TADPF and is therefore obliged to comply with European data protection principles.
The use of cookies or comparable technologies takes place with your consent on the basis of Section 25 Paragraph 1 Sentence 1 TDDDG in conjunction with Article 6 Paragraph 1 Letter a GDPR. The processing of your personal data takes place with your consent on the basis of Art. 6 Para. 1 lit. a GDPR. You can revoke your consent at any time without affecting the lawfulness of the processing carried out based on your consent before its revocation.
You can find more information about how Mouseflow collects and uses your data athttps://mouseflow.com/legal/visitor/.
How to use Shopify statistics
We use the statistics and analysis functions of Shopify International Ltd. on our website. (Victoria Buildings,2nd floor,1-2 Haddington Road, Dublin 4, D04 XN32, Ireland; “Shopify”) as part of order processing. Shopify is an affiliated company of Shopify Inc. (151 O’Connor Street, Ground Floor, Ottawa, Ontario, K2P 2L8, Canada).
The data processing serves the purpose of analyzing this website and its visitors. For this purpose, data is stored for marketing and optimization purposes and made available in reports, analyzes and statistics. The following device information is collected and processed, among other things: information about the web browser, the IP address, the time zone and some of the cookies that are installed on your device. When you navigate the website, information about the websites or products you visit, the referrer URL (the website from which you accessed our website), and information about how you interact with the website are also collected. This uses technologies such as cookies, web beacons, tags and pixels (electronic files that collect information about how you navigate the website).
Your data may be transferred to third countries outside the EU, in particular Canada and the USA, and processed there. There is an adequacy decision from the EU Commission for Canada. The EU Commission has an adequacy decision for the USA, the Trans-Atlantic Data Privacy Framework (TADPF). Shopify is not TADPF certified. This data transfer takes place on the basis of contractual obligations that are comparable to those of the EU Commission's standard contractual clauses.
The use of cookies or comparable technologies takes place with your consent on the basis of Section 25 Paragraph 1 Sentence 1 TDDDG in conjunction with Article 6 Paragraph 1 Letter a GDPR. The processing of your personal data takes place with your consent on the basis of Art. 6 Para. 1 lit. a GDPR. You can revoke your consent at any time without affecting the lawfulness of the processing carried out based on your consent before its revocation.
You can find more information about data protection at Shopify athttps://www.shopify.com/de/legal/datenschutz, information on the order processing contract athttps://www.shopify.com/de/legal/dpaas well as information about the cookies usedhttps://www.shopify.com/de/legal/cookies.
Using Microsoft Clarity
We use the analysis tool “Microsoft Clarity” from Microsoft Ireland Operations Limited (One Microsoft Place, South County Business Park, Leopardstown, Dublin 18, Ireland; “Microsoft”) on our website. Microsoft is an affiliated company of Microsoft Corporation (One Microsoft Way, Redmond, Washington 98052, USA).
The data processing serves the purpose of needs-based design, optimization and analysis of our website. The tool is used to randomly record the movements of site visitors on the website. This creates a log of mouse movements, scrolling behavior, length of stay and clicks on the website (so-called heatmap).
Cookies or similar technologies are used for this purpose. The following information may be collected, among other things: IP address, time of access, click path, information about the device you use (device type, screen size and resolution, unique device identifier, operating system), information about the browser you use (browser type and browser version), location data, preferred language for displaying the website, subpages visited, length of stay, content viewed, website or file requested.
User profiles are created from this data under a pseudonym. The data is not used to personally identify the visitor to the website and is not combined with personal data of the bearer of the pseudonym. Microsoft is contractually prohibited from selling the collected data to other third parties.
Your data may be transferred to the USA. The EU Commission has an adequacy decision for the USA, the Trans-Atlantic Data Privacy Framework (TADPF). Microsoft has certified itself according to the TADPF and is therefore obliged to comply with European data protection principles.
The use of cookies or comparable technologies takes place with your consent on the basis of Section 25 Paragraph 1 Sentence 1 TDDDG in conjunction with Article 6 Paragraph 1 Letter a GDPR. The processing of your personal data takes place with your consent on the basis of Art. 6 Para. 1 lit. a GDPR. You can revoke your consent at any time without affecting the lawfulness of the processing carried out based on your consent before its revocation.
Detailed information about the cookies used and their function can be found athttps://learn.microsoft.com/en-us/clarity/setup-and-installation/cookie-list. Information on the storage period for the information collected can be found athttps://learn.microsoft.com/en-us/clarity/setup-and-installation/data-retention. For more information about data protection when using Microsoft Clarity, seehttps://learn.microsoft.com/en-us/clarity/faq#privacy, https://learn.microsoft.com/en-us/clarity/setup-and-installation/clarity-dataandhttps://clarity.microsoft.com/terms. General information about data protection at Microsoft can be found athttps://privacy.microsoft.com/de-de/privacystatement.
Using the Meta Pixel
We use the Meta Pixel from Meta Platforms Ireland Limited (4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland; "Meta") on our website.
Meta and we are jointly responsible for the collection of your data when you integrate the service and the transmission of this data to Meta. The basis for this is an agreement between us and Meta on the joint processing of personal data, in which the respective responsibilities are determined. The agreement is underhttps://de-de.facebook.com/legal/terms/businesstoolscallable. Thereafter, we are in particular responsible for fulfilling the information obligations in accordance with Articles 13 and 14 of the GDPR, for compliance with the security requirements of Article 32 of the GDPR with regard to the correct technical implementation and configuration of the service and for compliance with the obligations under Articles 33 and 34 of the GDPR to the extent that a breach of the protection of personal data affects our obligations under the agreement on joint processing. Meta is responsible for enabling the data subject's rights in accordance with Articles 15 - 20 of the GDPR, of complying with the security requirements of Article 32 of the GDPR with regard to the security of the service and of the obligations under Articles 33 and 34 of the GDPR, insofar as a breach of the protection of personal data affects Meta's obligations in accordance with the agreement on joint processing.
The purpose of the application is to target visitors to the website with interest-based advertising on the social networks Facebook and Instagram. For this purpose, Meta's remarketing tag was implemented on the website. This tag is used to establish a direct connection to the meta servers when you visit the website. This sends information to the meta server about which of our pages you have visited. Meta assigns this information to your personal Facebook and/or Instagram user account. When you visit the social networks Facebook or Instagram, you will be shown personalized, interest-based ads.
The application also serves the purpose of creating conversion statistics. This tells us the total number of users who clicked on one of our ads and were redirected to a page with a conversion tracking tag, as well as what actions were taken after being redirected to this website. However, we do not receive any information that can be used to personally identify users.
Your data may be transferred to the USA. The EU Commission has an adequacy decision for the USA, the Trans-Atlantic Data Privacy Framework (TADPF). Meta has certified itself according to the TADPF and is therefore committed to complying with European data protection principles.
The processing of your personal data takes place with your consent on the basis of Art. 6 Para. 1 lit. a GDPR. You can revoke your consent at any time without affecting the lawfulness of the processing carried out based on your consent before its revocation.
You can deactivate the “Custom Audiences” remarketing function here. Further information on how Meta collects and uses data, your rights in this regard and options for protecting your privacy can be found in Meta's data protection information athttps://www.facebook.com/about/privacy/.
Use of Google Ads conversion tracking
We use the online advertising program “Google Ads” on our website and, in this context, conversion tracking (visit action evaluation). Google Conversion Tracking is an analysis service provided by Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland; Google).
If you click on an ad placed by Google, a cookie for conversion tracking will be stored on your computer. These cookies have a limited validity, do not contain any personal data and are therefore not used for personal identification. If you visit certain pages on our website and the cookie has not yet expired, Google and we can recognize that you clicked on the ad and were redirected to that page. Each Google Ads customer receives a different cookie. There is therefore no possibility that cookies can be tracked via the websites of Ads customers.
The information collected using the conversion cookie is used to create conversion statistics. Here we find out the total number of users who clicked on one of our ads and were redirected to a page with a conversion tracking tag. However, we do not receive any information that can be used to personally identify users.We use the advanced implementation of Advanced Consent Mode. Even if consent is not given, user data is transmitted to Google in the form of “pings”. These pings can contain, among other things, the following information: IP address to derive the IP country (the IP address is not logged), date and time of the page view, URL of the pages visited, user agent, referrer URL (website through which our website was accessed) or information about the triggering of website events such as a conversion. Based on this information, Google models user data in order to be able to carry out a comprehensive usage analysis despite the refusal of consent.
Your data may be transmitted to Google LLC servers in the USA. The EU Commission has an adequacy decision for the USA, the Trans-Atlantic Data Privacy Framework (TADPF). Googlehas certified itself according to the TADPF and is therefore obliged to comply with European data protection principles.
The use of cookies or comparable technologies takes place with your consent on the basis of Section 25 Paragraph 1 Sentence 1 TDDDG in conjunction with Article 6 Paragraph 1 Letter a GDPR. The processing of your personal data takes place with your consent on the basis of Art. 6 Para. 1 lit. a GDPR. You can revoke your consent at any time without affecting the lawfulness of the processing carried out based on your consent before its revocation.
Further information and Google's privacy policy can be found at:https://www.google.de/policies/privacy/
Use of Google AdSense
We use the AdSense function of Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland; "Google") on our website. The data processing serves the purpose of renting out advertising space on the website and targeting website visitors with interest-based advertising. Using this function, visitors to the provider's website are shown personalized, interest-based advertising ads from the Google Display Network. Google uses cookies that enable analysis of your use of the website. The information generated by the cookie about your use of this website is usually transmitted to a Google server in the USA and stored there. The EU Commission has an adequacy decision for the USA, the Trans-Atlantic Data Privacy Framework (TADPF). Googlehas certified itself according to the TADPF and is therefore obliged to comply with European data protection principles.Google may transfer this information to third parties if this is required by law or if third parties process this data on behalf of Google. Under no circumstances will Google associate your IP address with other Google data.
The use of cookies or comparable technologies takes place with your consent on the basis of Section 25 Paragraph 1 Sentence 1 TDDDG in conjunction with Article 6 Paragraph 1 Letter a GDPR. The processing of your personal data takes place with your consent on the basis of Art. 6 Para. 1 lit. a GDPR. You can revoke your consent at any time without affecting the lawfulness of the processing carried out based on your consent before its revocation.
Further information and Google's privacy policy can be found at:https://www.google.com/policies/technologies/ads/andhttps://www.google.de/policies/privacy/
Use of the remarketing or “similar target groups” function of Google Inc.
We use the remarketing or “similar target groups” function of Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland; “Google”) on our website.
The application serves the purpose of analyzing visitor behavior and visitor interests. Google uses cookies to carry out the analysis of website usage, which forms the basis for creating interest-based advertisements. The cookies record visits to the website as well as anonymized data about the use of the website. There is no storage of personal data of visitors to the website. If you subsequently visit another website in the Google Display Network, you will be shown advertisements that most likely take into account previously accessed product and information areas.
Your data may be transmitted to Google LLC servers in the USA. The EU Commission has an adequacy decision for the USA, the Trans-Atlantic Data Privacy Framework (TADPF). Googlehas certified itself according to the TADPF and is therefore obliged to comply with European data protection principles.The use of cookies or comparable technologies takes place with your consent on the basis of Section 25 Paragraph 1 Sentence 1 TDDDG in conjunction with Article 6 Paragraph 1 Letter a GDPR. The processing of your personal data takes place with your consent on the basis of Art. 6 Para. 1 lit. a GDPR. You can revoke your consent at any time without affecting the lawfulness of the processing carried out based on your consent before its revocation.
Further information about Google Remarketing and the associated data protection declaration can be found at:https://www.google.com/privacy/ads/
Use of Microsoft Advertising
We use Microsoft Advertising from Microsoft Corporation (Microsoft Corporation, One Microsoft Way, Redmond, WA 98052-6399, USA; “Microsoft”) on our website.
The data processing serves marketing and advertising purposes and the purpose of measuring the success of the advertising measures (conversion tracking). We learn the total number of users who clicked on one of our ads and were redirected to a page with a conversion tracking tag. However, it is not possible to personally identify these users. Microsoft Advertising uses technologies such as cookies and web beacons to help analyze how you use the website. When you click on an ad placed by Microsoft Advertising, a cookie for conversion tracking is stored on your computer. This cookie has a limited validity and is not used for personal identification. If you visit certain pages on our website and the cookie has not yet expired, Microsoft and we can recognize that you clicked on the ad and were redirected to that page. The following information may be collected, among other things: IP address, identifiers assigned by Microsoft, information about the browser you use and the device you use, referrer URL (website through which you accessed our website), URL of our website.
Your data may be transferred to the USA. The EU Commission has an adequacy decision for the USA, the Trans-Atlantic Data Privacy Framework (TADPF). Microsofthas certified itself according to the TADPF and is therefore obliged to comply with European data protection principles.
The use of cookies or comparable technologies takes place with your consent on the basis of Section 25 Paragraph 1 Sentence 1 TDDDG in conjunction with Article 6 Paragraph 1 Letter a GDPR. The processing of your personal data takes place with your consent on the basis of Art. 6 Para. 1 lit. a GDPR. You can revoke your consent at any time without affecting the lawfulness of the processing carried out based on your consent before its revocation.
You can find more information about data protection and the cookies used at Microsofthere.
Use of the LinkedIn Insight tag
We use the LinkedIn Insight tag from LinkedIn Ireland Unlimited Company (Wilton Place, Dublin 2, Ireland; "LinkedIn") on our website for conversion tracking (visit evaluation) and for retargeting (playing personalized advertisements).
The LinkedIn Insight tag places a unique LinkedIn browser cookie (conversion cookie) in your browser and enables the following data to be collected for this cookie: Metadata such as IP address, timestamp and page events (e.g. page views). These cookies have a limited validity. If you visit certain pages on our website and the cookie has not yet expired, LinkedIn and we can recognize that you clicked on the ad and were redirected to this page.
The LinkedIn Insight tag also enables LinkedIn to collect data about visits to our website, including URL, referrer URL, IP address, device and browser characteristics (user agent) and timestamps. This data is transferred to LinkedIn, encrypted, the IP addresses are shortened and the direct IDs of the LinkedIn members are removed within seven days in order to pseudonymize the data. This remaining pseudonymized data will then be deleted by LinkedIn within 90 days.
LinkedIn does not share personal information with us, but only provides aggregate reports on website audience and ad performance. LinkedIn members can control the use of their personal data for advertising purposes in their account settings.
The information collected using the conversion cookie is used to create conversion statistics. Here we find out the total number of users who clicked on one of our ads and were redirected to a page with a conversion tracking tag.
Your data may be transferred to the USA. The EU Commission has an adequacy decision for the USA, the Trans-Atlantic Data Privacy Framework (TADPF). LinkedIn has certified itself according to the TADPF and is therefore obliged to comply with European data protection principles.
The use of cookies or comparable technologies takes place with your consent on the basis of Section 25 Paragraph 1 Sentence 1 TDDDG in conjunction with Article 6 Paragraph 1 Letter a GDPR. The processing of your personal data takes place with your consent on the basis of Art. 6 Para. 1 lit. a GDPR. You can revoke your consent at any time without affecting the lawfulness of the processing carried out based on your consent before its revocation.
Further information about cookies and LinkedIn's data protection declaration can be found at:https://www.linkedin.com/legal/cookie-policyandhttps://www.linkedin.com/legal/privacy-policy.
Using the Pinterest tag
We use the Pinterest tag from Pinterest Europe Limited (Palmerston House, 2nd, Fenian Street, Floor, Dublin 2, Ireland "Pinterest") on our website.
The purpose of the application is to target visitors to the website with interest-based advertising on the social network Pinterest. For this purpose, the Pinterest conversion tag was implemented on the website. This tag creates a direct connection to the Pinterest servers when you visit the website. This sends information to the Pinterest server about which of our pages you have visited. Pinterest assigns this information to your personal Pinterest user account if you are logged in to the social network. When you visit Pinterest, you will then see personalized, interest-based Pinterest ads.
If you access our website via a pin on the social network Pinterest, a cookie for conversion tracking will be stored on your computer. These cookies have a limited validity, do not contain any personal data and are therefore not used for personal identification. If you visit certain pages on our website and the cookie has not yet expired, Pinterest and we can recognize that you clicked on the pin and were redirected to that page. The information collected using the conversion cookie serves the purpose of creating conversion statistics and thus optimizing our website. The following information, among other things, can be processed: total number of users who clicked on one of our pins and were redirected to our website, sub-pages visited on our website (e.g. category or product pages), search queries on our website, your shopping cart contents, completed transactions.
Your data may be transferred to the USA. The EU Commission has an adequacy decision for the USA, the Trans-Atlantic Data Privacy Framework (TADPF). Pinterest is not certified according to the TADPF. The data transfer takes place, among other things, on the basis of standard contractual clauses as appropriate guarantees for the protection of personal data, which can be viewed at:https://commission.europa.eu/law/law-topic/data-protection/international-dimension-data-protection/standard-contractual-clauses-scc_de.
The use of cookies or comparable technologies takes place with your consent on the basis of Section 25 Paragraph 1 Sentence 1 TDDDG in conjunction with Article 6 Paragraph 1 Letter a GDPR. The processing of your personal data takes place with your consent on the basis of Art. 6 Para. 1 lit. a GDPR. You can revoke your consent at any time without affecting the lawfulness of the processing carried out based on your consent before its revocation.
Further information on how Pinterest collects and uses data, your rights in this regard and options for protecting your privacy can be found in Pinterest's data protection information athttps://policy.pinterest.com/de/privacy-policy.
How to use TikTok Pixels
We use the TikTok pixel from TikTok Technology Limited (10 Earlsfort Terrace, Dublin, D02 T380, Ireland; “TikTok Ireland”) and TikTok Information Technologies UK Limited (6th Floor, One London Wall, London, EC2Y 5EB, United Kingdom; “TikTok UK”) on our website. Both companies are jointly responsible for data processing (hereinafter “TikTok”).
The data processing serves the purpose of identifying and analyzing our customers' website access as well as to better address customers by placing targeted advertisements and to evaluate the effectiveness of advertisements on TikTok. To do this, TikTok uses technologies such as cookies and pixels that enable your browser to be recognized. The following information, among other things, can be collected and transmitted to TikTok: date and time of the visit, information about the browser and device type you use, screen resolution, IP address. TikTok can assign this information to your personal TikTok user account. Usage profiles can be created from the data collected in this way using pseudonyms. However, it is not possible to personally identify users.
Your data may be transferred to third countries, such as the USA. The EU Commission has an adequacy decision for the USA, the Trans-Atlantic Data Privacy Framework (TADPF). TikTok is not certified according to the TADPF. The transfer of data to the USA and to third countries without an adequacy decision is based, among other things, on the basis of standard contractual clauses as suitable guarantees for the protection of personal data, which can be viewed at:https://commission.europa.eu/law/law-topic/data-protection/international-dimension-data-protection/standard-contractual-clauses-scc_de.
The use of cookies or comparable technologies takes place with your consent on the basis of Section 25 Paragraph 1 Sentence 1 TDDDG in conjunction with Article 6 Paragraph 1 Letter a GDPR. The processing of your personal data takes place with your consent on the basis of Art. 6 Para. 1 lit. a GDPR. You can revoke your consent at any time without affecting the lawfulness of the processing carried out based on your consent before its revocation.
Further information on data protection can be found athttps://www.tiktok.com/legal/page/eea/privacy-policy/deandhttps://ads.tiktok.com/i18n/official/policy/controller-to-controller.
Using the Tidio live chat system
We use the live chat system of Tidio Poland Sp. z oo (Wojska Polskiego 81, 70-481 Szczecin, Poland, “Tidio”) on our website as part of order processing.
The data processing serves the purpose of direct and efficient communication between you and us as the provider. In order to operate the live chat system, cookies are also used that enable the browser to be recognized. Among other things, the following information can be collected and processed: date and time of access, IP address and other information provided by you in the chat process.
The use of cookies or comparable technologies takes place with your consent on the basis of Section 25 Paragraph 1 Sentence 1 TDDDG in conjunction with Article 6 Paragraph 1 Letter a GDPR. The processing of your personal data takes place with your consent on the basis of Art. 6 Para. 1 lit. a GDPR. You can revoke your consent at any time without affecting the lawfulness of the processing carried out based on your consent before its revocation.
Use of the Amazon Affiliate Program
We use the “AmazonPartnerNet” affiliate program from Amazon EU S.a.r.l. (5 Rue Plaetis, L-2338 Luxembourg; "Amazon").
We have set up advertisements on our website as links to offers on various Amazon websites. Amazon uses cookies. The cookies serve the purpose of correct billing within the partner program. Through the cookies, Amazon can determine that you have clicked on an advertising link and can trace the origin of the order that was generated via the advertising link.
Your data may be transferred to the USA. The EU Commission has an adequacy decision for the USA, the Trans-Atlantic Data Privacy Framework (TADPF). Amazonhas certified itself according to the TADPF and is therefore obliged to comply with European data protection principles.The use of cookies or comparable technologies takes place with your consent on the basis of Section 25 Paragraph 1 Sentence 1 TDDDG in conjunction with Article 6 Paragraph 1 Letter a GDPR. The processing of your personal data takes place with your consent on the basis of Art. 6 Para. 1 lit. a GDPR. You can revoke your consent at any time without affecting the lawfulness of the processing carried out based on your consent before its revocation.
The data protection declaration with detailed information on how Amazon uses data can be found athttps://www.amazon.de/gp/help/customer/display.html/ref=footer_privacy?ie=UTF8&nodeId=3312401.
Using the Awin partner program
We use the “Awin” partner program from AWIN AG (Eichhornstrasse 3, 10785 Berlin; “Awin”).
If you click on an ad containing a partner link, Awin will place a cookie on your computer for conversion tracking. The cookies serve the purpose of correct billing within the partner program by recording the success of an advertising medium. The cookies recognize that you have clicked on the ad and the origin of the order from the advertiser can be traced. Awin also uses so-called fingerprinting. This allows the device you are using to be recognized. Among other things, Awin can recognize that the partner link on this website was clicked or viewed. Awin records, among other things, your transaction data (such as order value, product type, sales channel, use of a voucher) and your user name in the form of an individual number sequence, so that no identity can be recognized, but does contain information about the specific user actions and the device used by the user.
Your data may be transferred to third countries such as the USA. There is no adequacy decision from the EU Commission for the USA. The data transfer takes place, among other things, on the basis of standard contractual clauses as appropriate guarantees for the protection of personal data, which can be viewed at:https://commission.europa.eu/law/law-topic/data-protection/international-dimension-data-protection/standard-contractual-clauses-scc_de.The use of cookies or comparable technologies takes place with your consent on the basis of Section 25 Paragraph 1 Sentence 1 TDDDG in conjunction with Article 6 Paragraph 1 Letter a GDPR. The processing of your personal data takes place with your consent on the basis of Art. 6 Para. 1 lit. a GDPR. You can revoke your consent at any time without affecting the lawfulness of the processing carried out based on your consent before its revocation.
The data protection declaration with detailed information on how Awin uses the data can be found athttps://www.awin.com/de/datenschutzerklarung.
Plug-ins and others
Using Google Tag Manager
We use the Google Tag Manager from Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland; "Google") on our website.
This application manages JavaScript tags and HTML tags, which are used to implement tracking and analysis tools in particular. The data processing serves the purpose of tailoring and optimizing our website.
The Google Tag Manager itself neither stores cookies nor processes personal data. However, it enables the triggering of additional tags that can collect and process personal data.
You can find further information about terms of use and data protectionhere.
Use of social plug-ins
We use social network plug-ins on our website. The integration of social plug-ins and the data processing that takes place serves the purpose of optimizing advertising for our products.
When social plug-ins are integrated, a link is created between your computer and the servers of the social network providers and the plug-in is displayed on the page by notifying your browser, provided you have expressly agreed to this. Both your IP address and the information about which of our pages you have visited are transmitted to the provider servers. This applies regardless of whether you are registered or logged in to the social network. A transmission also takes place if users are not registered or logged in. If you are connected to one or more of your social network accounts at the same time, the information collected can also be assigned to your corresponding profiles. When you use the plug-in functions (e.g. by clicking the button), this information is also assigned to your user account. You can prevent this association by logging out of your social media accounts before visiting our website and before activating the buttons.
The use of cookies or comparable technologies takes place with your consent on the basis of Section 25 Paragraph 1 Sentence 1 TDDDG in conjunction with Article 6 Paragraph 1 Letter a GDPR. The processing of your personal data takes place with your consent on the basis of Art. 6 Para. 1 lit. a GDPR. You can revoke your consent at any time without affecting the lawfulness of the processing carried out based on your consent before its revocation.
The social networks named below are integrated into our website using social plug-ins. Further information on the scope and purpose of the collection and use of the data as well as your rights in this regard and options for protecting your privacy can be found in the linked data protection information provided by the providers.
Facebook of Meta Platforms Ireland Limited (4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland)
Meta Platforms Ireland and we are jointly responsible for the collection of your data when you integrate the service and the transmission of this data to Facebook. The basis for this is an agreement between us and Meta Platforms Ireland on the joint processing of personal data, which sets out the respective responsibilities. The agreement is underhttps://www.facebook.com/legal/controller_addendumcallable. Thereafter, we are in particular responsible for fulfilling the information obligations in accordance with Articles 13 and 14 of the GDPR, for compliance with the security requirements of Article 32 of the GDPR with regard to the correct technical implementation and configuration of the service and for compliance with the obligations under Articles 33 and 34 of the GDPR to the extent that a breach of the protection of personal data affects our obligations under the agreement on joint processing. Meta Platforms Ireland is responsible for enabling the data subject's rights in accordance with Articles 15 - 20 GDPR, for complying with the security requirements of Article 32 GDPR with regard to the security of the service and for the obligations under Articles 33, 34 GDPR to the extent that a breach of the protection of personal data affects Meta Platforms Ireland's obligations under the joint processing agreement.
Your data may be transferred to the USA. The EU Commission has an adequacy decision for the USA, the Trans-Atlantic Data Privacy Framework (TADPF). Metahas certified itself according to the TADPF and is therefore obliged to comply with European data protection principles.
Further information on the collection and use of data by Facebook, your rights in this regard and options for protecting your privacy can be found in Facebook's data protection information athttps://www.facebook.com/about/privacy/.
Instagram of Meta Platforms Ireland Limited (4 Grand Canal Square, Dublin 2, Ireland):
https://help.instagram.com/155833707900388
Your data may be transferred to the USA. The EU Commission has an adequacy decision for the USA, the Trans-Atlantic Data Privacy Framework (TADPF). Metahas certified itself according to the TADPF and is therefore obliged to comply with European data protection principles.
LinkedIn (LinkedIn Ireland Unlimited Company, Wilton Place, Dublin 2, Ireland)
https://www.linkedin.com/legal/privacy-policy?trk=uno-reg-guest-home-privacy-policy
Your data may be transferred to the USA. The EU Commission has an adequacy decision for the USA, the Trans-Atlantic Data Privacy Framework (TADPF). LinkedInhas certified itself according to the TADPF and is therefore obliged to comply with European data protection principles.
Pinterest from Pinterest Inc. (635 High Street, Palo Alto, CA, 94301, USA)
https://policy.pinterest.com/de/privacy-policy
Your data may be transferred to the USA. The EU Commission has an adequacy decision for the USA, the Trans-Atlantic Data Privacy Framework (TADPF). Pinterest is not certified according to the TADPF.
X, formerly called Twitter, (X Corp., 1355 Market Street, Suite 900 San Francisco, CA 94103, USA)
https://twitter.com/privacy
https://twitter.com/personalization
Your data may be transferred to the USA. The EU Commission has an adequacy decision for the USA, the Trans-Atlantic Data Privacy Framework (TADPF). X has certified itself according to the TADPF and is therefore obliged to comply with European data protection principles.
Use of Google Maps
We use the function for embedding GoogleMaps maps from Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland, "Google") on our website.
The function enables the visual representation of geographical information and interactive maps. Google also collects, processes and uses data from visitors to the websites when they access the pages in which Google Maps maps are integrated.
Your data may also be transmitted to the USA. The EU Commission has an adequacy decision for the USA, the Trans-Atlantic Data Privacy Framework (TADPF). Googlehas certified itself according to the TADPF and is therefore obliged to comply with European data protection principles.
The use of cookies or comparable technologies takes place with your consent on the basis of Section 25 Paragraph 1 Sentence 1 TDDDG in conjunction with Article 6 Paragraph 1 Letter a GDPR. The processing of your personal data takes place with your consent on the basis of Art. 6 Para. 1 lit. a GDPR. You can revoke your consent at any time without affecting the lawfulness of the processing carried out based on your consent before its revocation.
Further information on how Google collects and uses data can be found in Google's data protection information athttps://www.google.com/privacypolicy.html. There you also have the opportunity to change your settings in the data protection center so that you can manage and protect your data processed by Google.
Use of YouTube
We use the function for embedding YouTube videos from Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland; “YouTube”) on our website. YouTube is a company affiliated with Google LLC (1600 Amphitheater Parkway, Mountain View, CA 94043, USA; “Google”).
The function displays videos stored on YouTube in an iFrame on the website. The “Extended data protection mode” option is activated. This means that YouTube does not store any information about website visitors. Only when you watch a video is information about it transmitted to YouTube and stored there. Your data may be transferred to the USA. The EU Commission has an adequacy decision for the USA, the Trans-Atlantic Data Privacy Framework (TADPF). YouTubehas certified itself according to the TADPF and is therefore obliged to comply with European data protection principles.
The use of cookies or comparable technologies takes place with your consent on the basis of Section 25 Paragraph 1 Sentence 1 TDDDG in conjunction with Article 6 Paragraph 1 Letter a GDPR. The processing of your personal data takes place with your consent on the basis of Art. 6 Para. 1 lit. a GDPR. You can revoke your consent at any time without affecting the lawfulness of the processing carried out based on your consent before its revocation.
Further information on the collection and use of data by YouTube and Google, your rights in this regard and options for protecting your privacy can be found in YouTube's data protection information athttps://www.youtube.com/t/privacy.
Integration of the dealer association member logo
The dealer association member logo (Dealer Association e.V., Kohlgartenstraße 11 - 13, 04315 Leipzig) is integrated into our website. When you access our website, the browser used on your device automatically sends information to the dealer association e.V. server. This information is temporarily stored in a so-called server log file for 7 days. The following information is recorded without your intervention and stored until it is automatically deleted:
- IP address of the requesting computer,
- Date and time of access,
- Name and URL of the retrieved file,
- Website from which access is made (referrer URL),
- browser used and, if applicable, the operating system of your computer as well as the name of your access provider.
The temporary storage of the IP address by the system is necessary to enable delivery of the website. To do this, the IP address must remain stored for the duration of the session. The data is stored in log files to ensure the functionality of the website. The data is also used to optimize the website and to ensure the security of the information technology systems. This data is not stored together with other personal data. The legal basis for data processing is Article 6 Paragraph 1 Sentence 1 Letter f GDPR.
Use of Google Fonts
We use Google Fonts from Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland; “Google”) on our website.
The data processing serves the purpose of uniformly displaying fonts on our website. In order to load the fonts, a connection to Google servers is established when the page is accessed. Cookies can be used here. Among other things, your IP address and information about the browser you use are processed and transmitted to Google. This data is not linked to your Google account.
Your data may be transferred to the USA. The EU Commission has an adequacy decision for the USA, the Trans-Atlantic Data Privacy Framework (TADPF). Googlehas certified itself according to the TADPF and is therefore obliged to comply with European data protection principles.
The use of cookies or comparable technologies takes place with your consent on the basis of Section 25 Paragraph 1 Sentence 1 TDDDG in conjunction with Article 6 Paragraph 1 Letter a GDPR. The processing of your personal data takes place with your consent on the basis of Art. 6 Para. 1 lit. a GDPR. You can revoke your consent at any time without affecting the lawfulness of the processing carried out based on your consent before its revocation.
Further information on data processing and data protection can be found athttps://www.google.de/intl/de/policies/as well as underhttps://developers.google.com/fonts/faq.
Using LinkedIn Sales Navigator
We use the Sales Navigator tool from LinkedIn Ireland Unlimited Company (Wilton Place, Dublin 2, Ireland; “LinkedIn”) to acquire business partners and to approach and expand our contacts and leads.
Personal data may be collected here, which is provided to us by LinkedIn. This includes, among other things, the following information: first and last name, email address, contact information, employer, position, communication content and business relationships. The data processing serves the purpose of finding suitable business partners and contacting them to introduce our services.
Your personal data is processed on the basis of Article 6 Paragraph 1 Letter f of the GDPR due to our overriding legitimate interest in targeting suitable business partners and informing them about our services. For reasons arising from your particular situation, you have the right to object at any time to this processing of your personal data based on Article 6 Paragraph 1 Letter f of the GDPR. You can find more information about how LinkedIn works and how it collects and uses your datahttps://business.linkedin.com/de-de/sales-solutions/sales-navigatorandhttps://de.linkedin.com/legal/privacy-policy.
Rights of those affected and storage period
Duration of storage
After the contract has been fully processed, the data will initially be stored for the duration of the warranty period, then taking into account statutory retention periods, in particular tax and commercial law, and then deleted after the deadline has expired, unless you have agreed to further processing and use.
Rights of the data subject
If the legal requirements are met, you are entitled to the following rights in accordance with Articles 15 to 20 of the GDPR: right to information, to correction, to deletion, to restriction of processing, to data portability.
In addition, according to Art. 21 Para. 1 GDPR, you have the right to object to processing based on Art. 6 Para. 1 f GDPR, as well as to processing for the purpose of direct advertising.
Right to lodge a complaint with the supervisory authority
According to Art. 77 GDPR, you have the right to complain to the supervisory authority if you believe that your personal data is not being processed lawfully.
Right to object
If the personal data processing listed here is based on our legitimate interest in accordance with Article 6 Paragraph 1 Letter f of the GDPR, you have the right to object to this processing at any time with future effect for reasons arising from your particular situation.
After an objection has been made, the processing of the data concerned will be terminated unless we can demonstrate compelling legitimate reasons for the processing that outweigh your interests, rights and freedoms, or if the processing serves to assert, exercise or defend legal claims.
If personal data is processed for direct advertising purposes, you can object to this processing at any time by notifying us. After an objection has been made, we will stop processing the data concerned for the purpose of direct advertising.
last updated: October 22, 2024
