Massage chair world relies on virtual product presentation in the living room

Launch of the virtual massage chair exhibition. This allows interested parties to view their desired chair in their office or private rooms and desired environment from all sides online on their cell phone.

The innovative company Massagesessel Welt from the Rems Valley just outside Stuttgart is known for its commitment to relaxation, health and vitality. With the new partnership with the Austrian technology company MazingXR, Michael Roedeske, owner of Massagesessel Welt, sets a new milestone. This time it's all about the increasingly important sales channel on the Internet, e-commerce.

Experience the product in your own living room

The key to this is provided by augmented reality, in which MazingXR specializes. This computer-aided reality perception generates photorealistic 3D models that present the product to the customer in the chosen environment. Roedeske's goal is to become a technical pioneer and bring real added value to his customers' homes or offices - thanks in no small part to his background in the IT industry.

Technical possibilities facilitate online trading

"Our homepage has now been equipped so that customers can place selected full-size massage chairs within their own walls. This way, you can see whether the product really fits in the room. This works with any iOS or Android-powered smartphone," Michael Roedeske is enthusiastic. "Anyone who wants to buy a massage chair has various concerns. One of them is definitely how the product will look in their own home or office," Roedeske's wife Manuela also knows. "It is important for the customer that the massage chair fits in harmoniously. Color, shape and volume must be seen in interaction. A nice example of this is the possibility of color matching in the NAIPO test winner A350 at https://www.massagesesselwelt.de/products/naipo-mgc-a350 or the Family Inada Therapina Robo at https://www.massagesesselwelt.de/products/family-inada-robo. This can be tried out wonderfully in such a live presentation and the customer can experience the product with all his senses," adds the expert.

Acceptance of technologies has increased due to Corona

Thanks to the new, technical possibilities of augmented reality, quite a few functions can be covered online that would normally have to be tried out in the store first. "The rapid implementation of the MazingXR offering can certainly also be attributed to the Corona pandemic. The crisis has significantly driven end customers' acceptance of new technologies," Michael Roedeske is certain. "We are banking on the fact that everyone has had good experiences with online purchases by now and that we can also use this for our consulting-intensive products." Manuel Messner and Stefan Sprenger, two of the three founders of MazingXR, forecast the development of augmented reality thus: "With this, we are revolutionizing the customer journey. This type of shopping will be the next big trend that we from Austria get to help shape."

For more information, visit: https://www.mazingxr.com/